A fresh new 'health' check for prescan.nl

Prescan has been the market leader in preventive medical research for the past 15 years. Total body Scan, the company’s household name, is the answer for modern-day miracles, helping thousands of people discover their disease and treat them on time.

With their website as their central hub for information, appointment and service, Prescan asked us to redesign their corporate website with one clear goal in mind. Take our brand to the next level through intuitive design, clear communication, and well thought out user experience.

How can we create an online portal that does not focus on customer journeys but adds purpose to the customer's journey of life?

The challenge

Adding purpose to the online brand experience

After extensive research, we noticed an essential movement in society. Where we started to use customer journeys ten years ago, we now need to ask our selves how do we contribute to the customer's journey of life. With this important insight, we started to draft the outlines of the new corporate website. If somebody visits your website, it is with an important reason. We need to understand these reasons and make sure we help the visitor towards an answer to his needs.

Style guide

Micro moments

One click or one scroll away…

With customer service & experience running through every vein of the organization, a customer feels right at home when he visits one of the clinics. To match this with the online brand experience, we mapped out every user intention and made sure that no matter the device, the user can find what he is looking with one click and within 12 seconds.

Liquid content

Everything you need to know in one block

Within one short scroll, we provide visitors with the ability to go to the place they are looking for instantly. We designed a "mosaic" block that is automatically refreshed with content based on the user's journey in the website.

See it live

Clear & warm content

Creating an online brand experience

Content is key when it comes to telling a story. But how do you turn a complex medical product into a clear story? Together with Els, a radiologist at Prescan, we shot a series of 4 warm videos explaining the Total Body Scan.

From design elements to a design system

With digital at the core of their organization, and the creation of new content, pages and newsletters, as the main point of operation. We used a design system methodology to take efficiency in digital productions to a new level. Through a digital library that stores all the design elements, we created a drag & drop system that can create stunning new pages or newsletters in minutes. Increasing the speed & efficiency and maintaining brand consistency.

Our impact

Strategy & Creativity

Creating an online portal that does not focusses on customer journeys but adds a benefit to the customer's journey of life.

Brand experience

Move, engage and inspire visitors through clear communication and intuitive UI/UX design.

Digital production

We designed the corporate website and produced the video content.

Hartman

Attracting the next generation

Cooper Tires

Digital transformation in 8 months