I am Sophie,
Hartman is one of the most iconic outdoor furniture brands in the Netherlands. Almost everybody recognizes the brand from the older white garden chairs that were indestructible. By introducing the new "Sophie" product line, Hartman wants to address a younger audience in both the Netherlands and across the whole of Europe.
For Hartman we took care of the entire product introduction across Europe. In order to succesfully target a new audience, we challenged them to take a different path in their identity through a brand new style of photography.
Making a product personal
I am Sophie
Hi there! I’m Sophie. The one seat you’ll ever need! For over 50 years, Hartman has been about comfort, design & quality. Hartman watches over your precious moments. Therefore at Hartman, our designers won’t sleep until they’ve created the perfect piece for you. We’ve worked hard so you are able to simply enjoy our lovely creation.
Don’t be shy. Get to know me better by taking a closer look at my features.
The face of the campaign
Sophie is known for her ability to be used as both an indoor and as an outdoor chair. We've used surrealistic environments in the campaign photography to highlight these elements. Through advanced 3D visualisation we were able to create custom photography for each country.
Omni channel strategy
Get to know Sophie
Hi, I’m Sophie. Finally, we meet! I’m the result of years of hard work. Meeting Sophie was never this easy; both digitally and in physical stores. Strong digital strategies deliver awesome results for brands when you integrate and optimise offline touchpoints.
The perfect harmony between
Online & offline
The strength of print is the unique physical experience it can deliver to your customers. For the I am Sophie campaign we've created a special experience through a beautifully designed catalogue that comes together with special packaging.
The digital world is accelerating faster and faster and it's becoming extremely hard to keep up for our dealers. By providing dealers with online and offline marketing support, we can support dealers in order to generate greater amounts of traffic to their physical stores.
From zero to hero
Sophie has found some friends. Through rigorous planning, advertising and streamlined creative processes we've estabilished a large follower base on Instagram within 6 months.
Strategy & Creativity
Using both the power of offline and digital touchpoints to bring your brand to the next level.
Content & Campaigns
Move, engage and inspire the real people who buy and use your product or service.
Advertising & Activation
Reach the right people at the right time with the right message.
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