Sticky Bandits
Parkweg 102
Overijssel7545 MV
Phone: +31 (0)53 - 203 23 95

I am Sophie,
for everyone
& everywhere

Hartman is one of the most iconic outdoor furniture brands in the Netherlands. Almost everybody recognizes the brand from the older white garden chairs that were indestructible. By introducing the new "Sophie" product line, Hartman wants to address a younger audience in both the Netherlands and across the whole of Europe.

For Hartman we took care of the entire product introduction across Europe. In order to succesfully target a new audience, we challenged them to take a different path in their identity through a brand new style of photography. 


Making a product personal

I am Sophie

Hi there! I’m Sophie. The one seat you’ll ever need! For over 50 years, Hartman has been about comfort, design & quality. Hartman watches over your precious moments. Therefore at Hartman, our designers won’t sleep until they’ve created the perfect piece for you. We’ve worked hard so you are able to simply enjoy our lovely creation.

Don’t be shy. Get to know me better by taking a closer look at my features.

Campaign photography

The face of the campaign

Sophie is known for her ability to be used as both an indoor and as an outdoor chair. We've used surrealistic environments in the campaign photography to highlight these elements. Through advanced 3D visualisation we were able to create custom photography for each country.

Omni channel strategy

Get to know Sophie

Hi, I’m Sophie. Finally, we meet! I’m the result of years of hard work. Meeting Sophie was never this easy; both digitally and in physical stores. Strong digital strategies deliver awesome results for brands when you integrate and optimise offline touchpoints.

The perfect harmony between

Online & offline

The strength of print is the unique physical experience it can deliver to your customers. For the I am Sophie campaign we've created a special experience through a beautifully designed catalogue that comes together with special packaging.

Online experience

Campaign site

The digital world is accelerating faster and faster and it's becoming extremely hard to keep up for our dealers. By providing dealers with online and offline marketing support, we can support dealers in order to generate greater amounts of traffic to their physical stores.

Social media

From zero to hero 

Sophie has found some friends. Through rigorous planning, advertising and streamlined creative processes we've estabilished a large follower base on Instagram within 6 months. 

Our impact

Strategy & Creativity

Using both the power of offline and digital touchpoints to bring your brand to the next level.

Content & Campaigns

Move, engage and inspire the real people who buy and use your product or service.

Advertising & Activation

Reach the right people at the right time with the right message.

"Sticky Bandits challenged us to let go of what we were always doing and try to aim for something completely new. The 'I am Sophie' campaign helped us become a young and fresh brand in the outdoor furniture market."
Stefanie Sijtsma SemmekrotDirector Marketing & Communications

Proud bandits
Honours & Awards
AVA Digital Awards Platinum award in Digital Marketing

Discover our cases

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